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I was shocked when I read about Enzyte and Smiling Bob. You know Bob, he’s the guy in those Enzyte television commercials that offer to sell you a little pill that will make that certain “male part” larger.

Well it turns out that now only was Enzyte completely bogus but that the CEO of the company intentionally refused to refund money or cancel orders. Old Steve Warshak isn’t smiling now. See is the CEO of Enzyte that is now headed to serve 25 years in jail for screwing consumers. Pun intended.

So you can imagine how an article titled ‘Smiling Bob’ offers lessons on mortgage, caught my eye. Brian O’Connor does a very good job of equating the hormonal impulse that drives people to buy products from Smiling Bob to those overriding logic impulses that lead people to fall in to “too good to be true” mortgage black holes.

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Steve

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